Zoe Castillo
Sun, Mar 15Best activation on Rainey, not close. The live-branded photo wall had a line all night.
Setting the sceneβ¦Hosted by Hype Labβ Trusted host
Saturday, March 14
7:00Β PM β Sun, Mar 15 2:00Β AM
The Foundry
Rainey Street, Austin β SXSW
Hype Lab takes over Rainey Street for one night of SXSW. Three DJ sets, a founder fireside, an open bar with zero small talk required, and a photo wall wired straight into the gallery β every shot branded live as it lands. Badge not required. Energy is.
Secret guest goes on at midnight. That's all we're legally allowed to say. π€«
Sat, Mar 14 Β· emailed to the event list β‘
Doors move to 7PM sharp β line was around the block last year. First 100 badges get the merch drop. β‘οΈ
Fri, Mar 13 Β· emailed to the event list β‘
πͺDoors + badge pickup
First 100 get the drop
π§DJ Mirage
Opening set
πFounder fireside
Building loud brands, quietly
β‘οΈSolara main stage set
Full production
π€«Secret guest
You didn't hear it from us
Shots we're counting on the crowd to catch. Captured ones land in the gallery under their mission.
56 moments from 13 cameras β auto-branded, auto-sorted.
Plans, reactions, and party chatter in one place.
Best activation on Rainey, not close. The live-branded photo wall had a line all night.
56 shots in the gallery and every single one already carries the brand. Marketing team is crying happy tears.
The secret guest?? I'm still not over it.