Neon Frontier House

Hosted by Hype Lab● Trusted host

Presented byHype LabSolara EnergyBandwidth FM

This one's a wrap

📅

Saturday, March 14

7:00 PM – Sun, Mar 15 2:00 AM

📍

The Foundry

Rainey Street, Austin — SXSW

Hype Lab takes over Rainey Street for one night of SXSW. Three DJ sets, a founder fireside, an open bar with zero small talk required, and a photo wall wired straight into the gallery — every shot branded live as it lands. Badge not required. Energy is.

20 of 400 spots claimed5%

🎟 RSVP tiers 🗺 Getting to Rainey St 🎧 Lineup on Bandwidth FM

🗺 The Foundry · Rainey Street, Austin — SXSWGet directions →

📣 Updates from the host

blasted to 14 guests

Secret guest goes on at midnight. That's all we're legally allowed to say. 🤫

Sat, Mar 14 · emailed to the event list ⚡

Doors move to 7PM sharp — line was around the block last year. First 100 badges get the merch drop. ⚡️

Fri, Mar 13 · emailed to the event list ⚡

Run of show

7:00 PM
🚪Doors + badge pickup
First 100 get the drop
8:00 PM
🎧DJ Mirage
Opening set
9:30 PM
🎙Founder fireside
Building loud brands, quietly
10:15 PM
⚡️Solara main stage set
Full production
12:00 AM
🤫Secret guest
You didn't hear it from us

Photo missions

Shots we're counting on the crowd to catch. Captured ones land in the gallery under their mission.

Neon wall selfie

Main stage drop

Sponsor wall moment

Bring-your-crew shot

Event gallery

56 moments from 13 cameras — auto-branded, auto-sorted.

Open gallery

▶

The wall

Plans, reactions, and party chatter in one place.

3 posts

Zoe Castillo

Sun, Mar 15

Best activation on Rainey, not close. The live-branded photo wall had a line all night.

Nico Ferrara

Sun, Mar 15

56 shots in the gallery and every single one already carries the brand. Marketing team is crying happy tears.

Maya Chen

Mon, Mar 16

The secret guest?? I'm still not over it.